Walk into almost any gift shop, boutique, or market stall today, and you're likely to encounter a familiar sight: a striking blue eye, often in various shades and sizes, adorning jewelry, home decor, and perhaps most commonly, keychains. This ubiquitous symbol is the Evil Eye, and while it has ancient roots in warding off malevolent glances, its modern manifestation as a keychain carries layers of cultural significance, personal belief, and even fashion.
But what exactly is the evil eye, and why do so many choose to carry it with them on their keys?
The Ancient Gaze: Understanding the Evil Eye
The belief in the "evil eye" is one of the oldest and most widespread superstitions in the world, spanning across cultures from the Mediterranean and Middle East to parts of Asia, Africa, and Latin America.
